Amazon goes for PayPal jugular with 'login and pay'

Alistair Barr, USA TODAY 2:55 p.m. EDT October 8, 2013

'Login and Pay with Amazon' steps up competition with PayPal, but some merchants may be reluctant to work with a retail rival like Amazon

SAN FRANCISCO -- Amazon.com stepped up competition with eBay's PayPal division Tuesday by launching a new service that lets its more than 215 million active customers purchase more easily online.

"Login and Pay with Amazon" lets shoppers pay for products on participating websites using their existing Amazon account credentials, the company said. Merchants get more information on customers, while the customers can buy without entering their address and card information on multiple sites over and over again.

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