Dubai has launched a new internet payment platform which aims to target the Arabic speaking online community and rival global player PayPal.
"While e-commerce has seen impressive adoption gains in the MENA region... both consumers and retailers [are] demanding simplified, secure payment options," Omar Soudodi, managing director of Payfort, said as he launched the platform at the ArabNet Digital Summit 2013.
"Payfort was developed specifically to address these challenges by deploying a secure payment network that is built using the most sophisticated and up to date fraud prevention and anti-money laundering technologies and completely eliminating the risks associated with online payments for both buyers and sellers," he added.
