eBay continues to tap into a new source of revenue by reaching out to people who don't wish to sell on eBay themselves. In January we wrote about two programs the marketplace was testing in California and Kansas in which it offers to sell peoples' household items on eBay on their behalf.
eBay is now running another test of Selling Assistant, this time in Atlanta, Georgia. eBay's Director of Consumer Business Vikram Singh told EcommerceBytes the goal of the program was to offer choice to customers. "Selling has continuously become easier as the years have gone by on eBay and yet, we know that there are a number of people for whom time is an issue - they just don't have the time to get this done. And so the goal was to offer choice."