What CEOs admire: John Donahoe of eBay

March 1, 2012: 5:00 AM ET

While it's fun to be the flavor of the week, eBay's top executive looks up to companies that manage through the tough times as well.

snippit:

Do philanthropic and social responsibility initiatives really help burnish a company's reputation among customers and partners?

Donahoe:

"We believe strongly that social responsibility is an important part of a company's character and reputation. Consumers, employees and stakeholders pay attention to a company's values, actions and behaviors. But it's not just about reputation. We believe social responsibility and social innovation can create business value and drive customer, employee and stakeholder engagement. Ultimately, your reputation is not what you say, but what you do. And people expect companies to be leaders in this area."

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