Not only is this not going away, it's appearing on bigger sites, and has been on TV news in at least 2 or 3 localities.  (along with the warnings about fake ebaY sites, fake guarantees/protection programs, and fake customer service)

They mentioned ebaY's customer database and sensitive info was hacked/accessed too, in the one I saw.

ebaY is toast.

Suspect in EBay Phishing Scam Arrested in Romania

Juan Carlos Perez, IDG News