Please keep in mind that the practice of using paid-word-of-mouth endorsers without proper disclosure is unlawful. Complaints can be filed with the FTC at www.ftc.gov.
In the larger picture it is also likely that the SEC should be advised as well as these practices are designed to deceive not only the general public but shareholders and investors as well.
Readers here will want to see these other related postings.
If you suspect the use of undisclosed paid-word-of-mouth endorsers acting on behalf of unscrupulous entities such as ebaY or paypal, this is the process.
Also save this info for other eb-pp related issues such as being billed for 'free' listings, cheated on invoices, victim of 'glitches', time duaration, etc.
They won't act on single cases but rest assured they will act if complaints are received by enough people. So don't be shy. If you feel you've been cheated and or decieved, complain, complain, complain!