EBay is kicking off a TV campaign in the next couple of months that is expected to help bring back consumers who may not have purchased anything on the site since the retailer was focused exclusively on auctioning off used goods.
The commercials, which will start running in the third and fourth quarters in the U.S. and Europe, will be designed to raise awareness around the brand, which has been a little overshadowed recently by PayPal, which has been considered to have larger growth prospects.
In an interview, eBay's CEO John Donahoe told me that for the past few years, the company has been focused on improving the user experience, and when they saw a pick-up in spending from its current user base, it would begin to increase marketing. It's hit that inflection point, he said.
"It's not your mother's eBay anymore." While Donahoe promised that won't be the company's new tagline, he said the campaign will help people's understanding of eBay."
"Seventy percent of our products are fixed price and 70 percent of our products are new items. A lot of people haven't used it in five years, and still think that its an auction site focused on used items. We'll use this to tell them what eBay is like," he added....
This will be an excellent opportunity to lampoon the living bleepshizzle out of whatever they release... including the 'it's not your mother's ebay' tagline here. muwahahahahaha
Remember folks, parody is a centuries old, legitimate, and respected form of criticism.
Help let the world know just what sleazebay and failpal have become.
