Yardsellr Scores $5 Million Series A From Accel To Become The eBay Of Facebook

Erick Schonfeld
23 hours ago

Bringing social commerce to Facebook is a big opportunity attracting a lot of capital these days. Social swap meet Yardsellr just raised a $5 million series A financing, led by Accel Partners. Harrison Metal Capital, which previously put up $750,000 in seed funding, also participated.

Yardsellr is an eBay for Facebook, except without the auctions. In fact, the company was founded by three former eBay executives, CEO Daniel Leffel (a former manager at eBay), VP of Marketing Jed Clevenger (who used to run the paid search team at eBay), and VP of Community Rachel Makool (who used to run the community team at eBay). Investor Michael Dearing of Harrison Metal is also a former SVP of eBay.com. Yardsellr is currently run out of the Harrison Metal office in Palo Alto.

Sellers list items at fixed prices in different categories, or "blocks." such as guitars, legos, jewelry, purses. Generally these are items people love and tend to talk about fanatically. Buyers can also follow blocks on Twitter, but most of the action is on Facebook. Yardsellr appeals to women in their thirties, which is not a strong demographic for Twitter.

 

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